Microsoft’s online service division is working not just on search, now they work on app development too. There are a couple of hundred developers who are doing a full time job in writing apps for Windows 8, Windows Phone, and Xbox gaming console. This team is know as AppEx (Application Experiences). They have built the travel, weather, news, finance, sports, maps applications that were built into Windows 8 preview builds. Primarily they use HTML5 and JavaScript to build these apps.
So the question is, Why? Why is this team focusing on developing Apps? AS we built a search service, "along the way, we've created a key big data/cloud asset for the company," said Adam Sohn Bing's General Manager.
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